FTC & Data collection (Analytics) from kids in mobile apps
To be honest, I have came across this few times in the past months but failed to give enough attention to it. But recent policy change that came from Flurry analytics changed that… That is specially important if you are developing apps & games for kids.
COPPA states parental consent may be required to collect data from children in your mobile app or site and proposed new rules would also limit passive data collection about children.
FTC has proposed also to require parental permission when mobile sites or apps track children across different services, using cookies or other identifiers, even if this is done anonymously. That simply includes all kind of analytics activity…
So, you may not use Flurry for apps labeled as for kids; it also means that you may not use Flurry for other apps if they are “directed towards children” or if it in fact collects personal information from children under the age of 13.
And we agree, parents should feel totally safe when they let their kids spend some time with our apps… So, we have decided to “play more active role” and removed Flurry analytics from the recent update (1.3) of Witches’ Brew. That information also placed in our app description. And none of our future apps for kids will include analytics tracking…
For more background on the rules applicable to data collection from kids, read this post.